The luggage industry has developed rapidly in China, and we are now introducing the future prospects of China's luggage industry.
First, the output value of the luggage industry has grown rapidly, ranking first in the leather, fur and product industries.
In 2009, China's luggage industry enterprises above designated size (all state-owned enterprises and non-state-owned enterprises with annual sales income of more than 5 million yuan) achieved a total industrial output value of 85.8 billion yuan, an average annual growth rate of 19.8% during the 11th Five-Year Plan period, ranking leather and fur. The first in the growth rate of the products industry, the target of 10% increase in the total industrial output value of the “Eleventh Five-Year Plan” was exceeded.
Second, the export of foreign exchange in the luggage industry has increased substantially, further establishing the position of the world's largest leather producing country.
In 2009, the total value of import and export of travel goods and luggage was 13.36 billion US dollars, of which: the export volume reached 12.79 billion US dollars, the average growth rate during the 11th Five-Year Plan period was 15%; the total import value was 570 million US dollars, and the average of the "11th Five-Year" four-year period The increase was 36.7%. The export of major products in the leather goods industry showed a rapid growth trend. Among the five major industries of leather industry such as tanning, leather shoes, leather garments, bags, furs and products, it was the only one that completed the export growth of “Eleventh Five-Year”.
10% of the target industry.
Third, the competitiveness of luggage products in the international market has improved, laying a foundation for China to enter the ranks of the world's luggage powers.
China's luggage products in the international market share continues to increase. According to United Nations statistics, in 2008 China’s exports of luggage products accounted for 39.3% of world trade, an increase of 7.3 percentage points over 2005.
Fourth, the structural adjustment of the leather industry has accelerated, and the performance of the characteristic areas has been remarkable.
During the “Eleventh Five-Year Plan” period, the luggage industry presented an industrial cluster with a regional economy. These industrial clusters have formed a one-stop production system from raw materials, processing, sales and service, becoming the “Eleventh Five-Year Plan” for the luggage industry. The mainstay of the development during the period also stimulated the development of the local economy. At present, the country has initially formed a special economic zone for luggage in Shiling Town, Huadu District, Guangzhou, Baigou, Hebei, Pinghu, Zhejiang Ruian, Zhejiang Dongyang, and Fujian Quanzhou. The formation of these characteristic areas has promoted the adjustment of industrial structure and the transformation of growth patterns.
Fifth, implement quality and brand strategy, focus on sustainable development
During the “Eleventh Five-Year Plan” period, the processing level of China's luggage products has made a qualitative leap, and brand awareness has been greatly improved. There are 7 Chinese famous brands (Rookie, Pauland, Travelhouse, Golden Monkey, CROWN, Jinluda, FEGLAR) and 4 Chinese well-known trademarks (Weibao, Baoland, Gaoyuan, Jinbao) in the luggage industry. 6 China inspection-free products (Fenqi, Blue Seagull, Jinluda, Golden Monkey, Apple, CROWN), 8 “China's leading luggage brands” (Crown, Ascot, Paulander, Golden Monkey, rookie, shark, Weiwang, Weibao), 12 "China's excellent luggage brands" (Travelhouse, Apple, ED, DAPAI, Kara Yang, Kangnai, FEGLAR, CONWOOD, DINGXIN, Yutu, ZIYAN, Hongyi) and other well-known brands, as well as leather logo companies more than 20 It has become the core of excellent products in the luggage industry. China's luggage production technology and product quality have reached the international high-end level, and some international luxury brands have turned to China for processing. Many large and medium-sized enterprises have continuously improved their brand, management and market awareness. They have established their own raw materials and product testing centers (crowns, rookies, and elegant companies), and actively explored domestic and foreign markets in different ways to create brands. ,got a good result.
Sixth, the use of high-tech to transform traditional industries has achieved remarkable results, and the level of supporting industries has increased substantially.
The quality of hardware accessories has been rapidly developed. It can provide product processing for world-class luggage brands and contribute to the improvement of the overall development level of the luggage industry. Due to the surplus of low-end products in the leather goods industry, the price and quantity in the market competition are mainly Winning, the sales profit rate of enterprises above designated size is only about 3%, which seriously affects the improvement of the core competitiveness of China's leather goods industry.
First of all, the industry's independent innovation capability is weak, and there is no domestically recognized luggage brand.
Due to the general shortage of talents in all aspects of the enterprise, the quality of enterprise employees is low and there is no basis for innovation. Due to insufficient investment in brand construction, the shortage of various talents, plus the small area of domestic large department stores to supply luggage products, most of them are occupied by foreign brands, making it difficult for luggage products to enter the market. There is no recognized bag in the domestic market. Brand.
Secondly, the development of leather goods industry has a high dependence on exports and increased the operational risks of the industry. The development of China's luggage industry is mainly driven by exports. The average annual growth rate of exports is 15%, 1.3 percentage points higher than that during the 10th Five-Year Plan period. The export value of the luggage industry accounted for nearly 50% of the total sales value. The high dependence on the international market brings greater risks to the development of the industry.